{"id":90856,"date":"2019-10-23T14:37:05","date_gmt":"2019-10-23T17:37:05","guid":{"rendered":"https:\/\/experienciadevida.com.ar\/portalurbano\/?p=90856"},"modified":"2019-10-23T14:37:33","modified_gmt":"2019-10-23T17:37:33","slug":"se-lanzo-una-nueva-plataforma-turistica","status":"publish","type":"post","link":"https:\/\/experienciadevida.com.ar\/portalurbano\/se-lanzo-una-nueva-plataforma-turistica\/","title":{"rendered":"Se lanz\u00f3 una nueva plataforma tur\u00edstica"},"content":{"rendered":"<p>El Municipio, a trav\u00e9s de las distintas \u00e1reas que integran la Secretar\u00eda de Desarrollo Econ\u00f3mico, lleva adelante un trabajo interdisciplinario cuya finalidad es impulsar el desarrollo productivo y tur\u00edstico de nuestro Partido, a trav\u00e9s de pol\u00edticas y programas que incentiven la inversi\u00f3n productiva, la radicaci\u00f3n de nuevas empresas y la gestaci\u00f3n de una cultura emprendedora.<\/p>\n<p>En este sentido, al mediod\u00eda del martes, en el Sal\u00f3n Blanco del Palacio San Mart\u00edn, se lanz\u00f3 el sitio web\u00a0<a href=\"http:\/\/olavarria.tur.ar\/\">olavarria.tur.ar<\/a>, nueva plataforma tur\u00edstica de la Direcci\u00f3n de Turismo de la Secretar\u00eda de Desarrollo Econ\u00f3mico.<\/p>\n<p>Dicha plataforma re\u00fane toda la informaci\u00f3n de relevancia vinculada al sector tur\u00edstico: sitios de inter\u00e9s, actividades, museos,\u00a0 listado de prestadores de servicios tur\u00edsticos con fotograf\u00edas, datos y georeferenciaci\u00f3n.<\/p>\n<p>Este sitio web fue dise\u00f1ado por profesionales locales junto con el \u00e1rea de Turismo y el apoyo de la Subsecretar\u00eda de Modernizaci\u00f3n, Planificaci\u00f3n y Transparencia. Se enmarca dentro del plan de marketing digital que impulsa el \u00e1rea de Turismo.<\/p>\n<p>Con un dise\u00f1o f\u00e1cil y amigable, similar a la web municipal, la plataforma dispone de cuatro secciones: d\u00f3nde alojarse, d\u00f3nde comer, qu\u00e9 hacer y\u00a0qu\u00e9\u00a0comprar.<\/p>\n<p>Cabe destacar que el contenido de dicho portal se actualiza permanentemente. Si bien la carga inicial de informaci\u00f3n\u00a0se realiz\u00f3\u00a0desde Turismo del Municipio, se desarrollar\u00e1 un ciclo de capacitaciones orientado a prestadores de servicios tur\u00edsticos para que ellos mismos puedan actualizar la informaci\u00f3n y agregar tarifas promedio; para acercarse a una segunda etapa que incluye la herramienta de reservas directas al prestador.<\/p>\n<p>Respecto a la denominaci\u00f3n\u00a0<a href=\"http:\/\/tur.ar\/\">tur.ar<\/a>, desde el \u00e1rea de Turismo se explica que los beneficios de contar con este subdominio es la posibilidad de posicionamiento dentro del sector tur\u00edstico al permitir la contrataci\u00f3n, a trav\u00e9s de Internet, de servicios habilitados. De esta forma, desde el Municipio se contribuye a brindar valor agregado a los prestadores, cuya promoci\u00f3n en conjunto y articulada genera mejor impacto de promoci\u00f3n del destino.<\/p>\n<p>De la presentaci\u00f3n particip\u00f3 el Secretario de Desarrollo Econ\u00f3mico Julio Valetutto, el director de Turismo Daniel Mart\u00ednez, dem\u00e1s funcionarios municipales, prestadores de servicios tur\u00edsticos, alojamiento y gastronom\u00eda, referentes de espacios recreativos, entidades privadas y clubes.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Municipio, a trav\u00e9s de las distintas \u00e1reas que integran la Secretar\u00eda de Desarrollo Econ\u00f3mico,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":90859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[27,64],"tags":[],"nelio_content":{"isAutoShareEnabled":false,"autoShareEndMode":"default","automationSources":{"useContentSentences":true,"useSocialTemplates":true,"useCustomSentences":false,"customSentences":[]},"followers":[1],"suggestedReferences":[],"includedReferences":["http:\/\/tur.ar\/","http:\/\/olavarria.tur.ar\/"],"efiUrl":"","efiAlt":"","highlights":[]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Se lanz\u00f3 una nueva plataforma tur\u00edstica -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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