{"id":126645,"date":"2020-11-08T13:03:05","date_gmt":"2020-11-08T16:03:05","guid":{"rendered":"https:\/\/experienciadevida.com.ar\/portalurbano\/?p=126645"},"modified":"2020-11-08T13:03:29","modified_gmt":"2020-11-08T16:03:29","slug":"cybermonday-se-facturaron-288-millones-por-hora","status":"publish","type":"post","link":"https:\/\/experienciadevida.com.ar\/portalurbano\/cybermonday-se-facturaron-288-millones-por-hora\/","title":{"rendered":"Cybermonday: Se facturaron $288 millones por hora"},"content":{"rendered":"

Durante los tres d\u00edas del evento,\u00a0cybermonday<\/strong>, las ventas crecieron 76% respecto del a\u00f1o pasado.<\/p>\n

Las empresas que participaron del evento de tres d\u00edas de descuentos especiales para compras por internet, facturaron $288 millones por hora en 3,4 millones de transacciones, lo que lleva hasta $20.800 millones, seg\u00fan datos difundidos por la c\u00e1mara del sector.<\/p>\n

\u201cEn promedio, se vendieron 1.412 productos por minuto\u201d, indicaron desde la C\u00e1mara Argentina de Comercio Electr\u00f3nico (CACE), que identific\u00f3 m\u00e1s de 3,5 millones de consumidores que navegaron en el sitio oficial del evento\u00a0cybermonday<\/strong>.<\/p>\n

La facturaci\u00f3n registrada en los tres d\u00edas, con 800 empresas participantes, representa un incremento de 76% respecto del mismo evento del a\u00f1o pasado cuando participaron 550 empresas, y el descuento promedio se ubic\u00f3 en 28%.<\/p>\n

\u201cSe concretaron 3,4 millones de transacciones (61% m\u00e1s que en la edici\u00f3n anterior), y fueron vendidos un total de seis millones de productos (+60% vs CyberMonday<\/strong> 2019)\u201d, precis\u00f3 la CACE para agregar que \u201cel valor del ticket promedio creci\u00f3 9%, alcanzando los $ 6.143\u201d.<\/p>\n

El aumento en cantidad de productos muestra un cambio de mix hacia productos de menor precio, representado por categor\u00edas que responden a consumo diario (alimentos, bebidas, art\u00edculos de limpieza, cosm\u00e9tica y cuidado personal), indicaron en la entidad.<\/p>\n

\u201cEl descuento, del 28% en promedio, y las cuotas de los planes Ahora significaron un respiro enorme para el bolsillo de los consumidores\u201d, sostuvo el director institucional de la CACE, Gustavo Sambucetti.<\/p>\n

Agreg\u00f3 que \u201ca su vez la venta adicional generada por el evento, le dio un gran impulso a las m\u00e1s de 800 empresas participantes, muchas de ellas Pymes, y toda su cadena de valor\u201d.<\/p>\n

El r\u00e1nking de la c\u00e1mara menciona a electrodom\u00e9sticos y aire acondicionados, electr\u00f3nica, audio video y TV; tel\u00e9fonos celulares, hogar muebles y jard\u00edn e indumentaria (no deportiva) como las categor\u00edas que m\u00e1s facturaron en estos tres d\u00edas.<\/p>\n

Pero las categor\u00edas que m\u00e1s unidades vendieron fueron alimentos y bebidas, productos de cosm\u00e9tica y cuidado personal; indumentaria (no deportiva), Hogar, muebles y jard\u00edn e Infantiles (indumentaria, accesorios y juegos).<\/p>\n

S\u00f3lo una de las plataformas, TiendaNube, factur\u00f3 en los tres d\u00edas del evento m\u00e1s de $1.100 millones por la venta de m\u00e1s de 742.000 productos en unas 218.000 transacciones, con un ticket promedio por $4.766.<\/p>\n

En este caso la facturaci\u00f3n result\u00f3 352% superior a la del cybermonday 2019, y se realizaron 158% m\u00e1s operaciones que el a\u00f1o pasado y el ticket promedio fue 75% superior.<\/p>\n

Seg\u00fan sus n\u00fameros, el 60% de las compras se pagaron con tarjeta de cr\u00e9dito, el 23% con transferencia bancaria o efectivo y el 17% con tarjeta de d\u00e9bito.<\/p>\n

Al respecto desde la tarjeta Naranja, que actu\u00f3 en el evento como sponsor y medio de pago, adem\u00e1s de sus tiendas de art\u00edculos y sitio de viajes, indicaron que \u201clos planes con mayor participaci\u00f3n en las ventas son 12 cuotas con cero inter\u00e9s y completan el podio el Plan Z (tres cuotas cero inter\u00e9s) y seis cuotas cero inter\u00e9s\u201d.<\/p>\n

Esta empresa registr\u00f3 un incremento del 24% en el ticket promedio respecto del Hot Sale pasado, e identific\u00f3 tres picos de operaciones recurrentes: a las 14, a las 20 y a las 23.<\/p>\n

Desde Mercado Libre indicaron que en los tres primeros d\u00edas del cybermonday<\/strong> registraron un incremento del 95% en \u00edtems vendidos respecto del mismo evento del a\u00f1o pasado. S\u00f3lo en el segmento de empresas pymes se verific\u00f3 un incremento del 112% en unidades vendidas respecto del mismo evento 2019.<\/p>\n

\u201cSi bien AMBA fue el lugar que registr\u00f3 mayor tr\u00e1fico durante esta fecha, se destaca un gran crecimiento de participaci\u00f3n en el interior del pa\u00eds, siendo Neuqu\u00e9n, San Juan y Tucum\u00e1n las provincias que m\u00e1s crecieron en t\u00e9rminos de visitas versus el a\u00f1o anterior, con un aumento del 95%, 50% y 40% respectivamente\u201d, seg\u00fan esta plataforma.<\/p>\n

En este caso las categor\u00edas con m\u00e1s unidades vendidas en los tres d\u00edas del cybermonday fueron Hogar, Muebles y Jard\u00edn, Herramientas y Construcci\u00f3n, Ropa y Accesorios, Belleza y Cuidado Personal y Deportes y Fitness. Pero las que tuvieron un mayor crecimiento respecto del cybermonday 2019 fueron Alimentos y Bebidas (+156%), Salud y Equipamiento M\u00e9dico (+58%) y Belleza y Cuidado Personal (+30%).<\/p>\n

Fuente: DIB<\/p>\n

Foto quediario.com.ar<\/p>\n","protected":false},"excerpt":{"rendered":"

Durante los tres d\u00edas del evento,\u00a0cybermonday, las ventas crecieron 76% respecto del a\u00f1o pasado. Las…<\/p>\n","protected":false},"author":1,"featured_media":126648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[39],"tags":[],"nelio_content":{"isAutoShareEnabled":false,"autoShareEndMode":"default","automationSources":{"useContentSentences":true,"useSocialTemplates":true,"useCustomSentences":false,"customSentences":[]},"followers":[1],"suggestedReferences":[],"includedReferences":[],"efiUrl":"","efiAlt":"","highlights":[]},"yoast_head":"\nCibermonday: Se facturaron $288 millones por hora<\/title>\n<meta name=\"description\" content=\"Durante los tres d\u00edas del evento,\u00a0cybermonday, las ventas crecieron 76% respecto del a\u00f1o pasado. 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